I'm a creative director and designer in Philadelphia.
Most of the work I do can not be displayed publicly. I know what you're thinking (trust me I feel the same way), but rules are rules. So please do contact me and I'll get you a shiny super secret password to review all this snazzy work at your leisure.
The approach is simple. Understand the outcome, users' expectations and needs, the client's goals, create the path that gets people where you want them to go